Verified product data at the point of sale.
Passr gives retailers the consumer-facing Digital Product Passport infrastructure they need to satisfy EU transparency requirements — delivered by the brands they stock.
Retailers are on the compliance chain whether they built the passport or not.
EU ESPR and France AGEC create disclosure obligations that reach the point of sale. A consumer standing in a store or on a brand's e-commerce page has a right to product transparency data — and the retailer is often the interface through which that right is exercised.
Most retailers are not in a position to generate or manage Digital Product Passports themselves. They depend on the brands they stock to provide the passport infrastructure — and they need that infrastructure to work reliably and consistently across every product they carry from every brand.
Passr is built to make this reliable. Brands that use Passr generate passports that are publicly accessible by QR code — meaning retailers do not need to manage any compliance infrastructure themselves. The QR code on the product is the compliance interface.
Compliance delivered by the brand. Verified by the scan.
What retailers need to know.
These frameworks create obligations that reach the point of sale — for brands and for the retailers that carry their products.
Mandates Digital Product Passports for textiles sold in the EU. Destruction ban applies to large brands from July 2026.
Requires online environmental disclosure for brands selling in France above defined revenue and volume thresholds.
Stock brands that are passport-ready.
If you are a retailer looking to verify a brand's DPP compliance, scan any Passr QR code or contact us.